A Pinterest Experiment

One of the last lessons for my new Pinterest course is on optimizing your blog and website content for pinning.

I thought the best way to demonstrate what Pinterest grabs for pin descriptions would be to post some images with differing levels of optimization and pin them.

So, here goes…

1. The first test is to use no title or alt text at all. Just embed an image with a generic file name, and see what Pinterest uses as the description.

2. Second is to use a title with no description or alt text.

3. Third, use a title and alt text.

Wolfie loves you

4. Finally, with title, alt text, and description.

Wolfie and the shoes

Will post the results below when I have them…

Ok, here’s the deal: The results are more interesting than I thought they would be. Alt text rules!

1. When pinning the image with no title, alt text, or description, the pin button uses the title of the blog as the description:

Pin Experiment No Title

2. When pinning an image with a title, the pin button uses the title of the image as the description:

Pin Experiment - With Title

3. When pinning an image with a title and alt text, the pin button uses the alt text as the description:

Pin Experiment - With Title and Alt Tet

4. When using title, alt text, and description, the pin button still pulls the alt text as the description:

Pin Experiment - Title, Desc, and Alt Text

So, my conclusion is to recommend optimizing your alt text for the best pinning results.
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